| 20 X | 10 X |
| Faster | Cheaper |
Practical Solutions for Product Teams, Service Designers, and Marketers Using Applied Jobs Theory
Practical Jobs-to-be-Done (PJTBD) is an innovation-focused consultancy led by Mike Boysen, a seasoned expert in technology and service design as well general problem-solving. With over 30 years of experience across various industries, Boysen has developed a deep understanding of customer needs, utilizing the Jobs-to-be-Done framework to ensure solutions are both innovative and aligned with customer demands. PJTBD offers services in innovation consulting, team coaching, and digital information products, aiming to bridge the gap between customer needs and product capabilities. Their commitment lies in partnering with clients to ensure a practical and impactful innovation journey
Accelerators
Digital Accelerators offer resources and tools for streamlining innovation, providing in-depth industry insights and customer journey analyses to enhance product development.
Coaching
JTBD Coaching guides teams in applying the Jobs-to-be-Done framework to their projects, enhancing problem-solving and customer-focused innovation.
Consulting
Innovation consulting helps organizations develop new products and services, using a Jobs-to-be-Done approach to focus on customer needs to establish market leadership.
Here are a Few Examples of Accelerators that Will Make You a JTBD Superstar ✨
What People Are Saying
"I have had a look at Michael Boysen's Masterclass. It is really very good, so good in fact, that I am adopting the Jobs-to-be-one prompts for my own fuzzy front-end of innovation work."
Founder, Janus SVP / Former Strategyn Dr. Graham Hill
What People Are Saying
"This masterclass is not only a leading example of powering JTBD with AI, but also a leading example of how AI can completely change how you do business. Mike has spent a lot of time putting his prompts together, and getting access to his advanced thinking helped me design better prompts of my own. I can heartily recommend this course."
Chief Evangelist at Mural / Author of The Jobs to be Done Playbook Jim Kalbach
What People Are Saying
What People Are Saying
"I like the idea of combining the "ideal state" prompts to get to the problem-space statement with the "root cause" statements to help understand the context and the potential problems that could occur while doing the job. This could be a powerful way to use AI to get a big picture of the job, its outcomes, and its obstacles all within one project."
Researcher at Strategyn Brian Harris
What People Are Saying
What People Are Saying
"These are excellent examples of laser focused prompt engineering. I have quite a bit of experience in prompt engineering after intensive study and development experience, but I must say, you've taken both the depth and the thoroughness of these prompts to the next level. The quality and amount of information generated is certainly more than what I was able to achieve myself, despite repeated attempts in the same direction. Excellent work."
Marketing Professional Matthew
Latest Insights
You'll hear innovation consultants tell you that the consumption chain (how we're getting the job done) gets automated away by innovations, so why shouldn't innovation research in the Jobs to be Done change? Well, it is ... at the speed of light.
If you're interested in getting answers quickly and inexpensively that will help you compete for growth, you may want to pay attention as emerging technology is being utilized to disrupt the old guard ... the old, inflexible consulting models. Whether it's a specific job, or an array of jobs on a multi-sided platform, you can stay informed on the best way to get the answers you seek now, so you can take that action needed to compete for growth now!
The JTBD Pyramid is Coming
If you are less interested in the theater of consulting, workshops, and research in general, this might be for you. We're building a pre-packaged set of frameworks and outcomes across a hierarchy of industries. Do you really need a bespoke consulting project that will cost you hundreds of thousands of dollars each? If not, you might find what you need here.
Our promise is to make innovation faster and less expensive while also making it 5X more predictable than other methods. Fill out the form below and I'll put you on the list for notification. The first 50 will get 1 year for FREE. You will get an email with more information 😉
