We're Your Digital Innovation Accelerator

In today's fast-paced business world, executives and entrepreneurs can't afford to wait months for answers. You need immediate, actionable insights to stay competitive in the digital landscape. That's where Practical Jobs-to-be-Done Digital comes in.

JTBD Audience

Our Audience

Practical Jobs-to-be-Done is focused on small to midsize enterprises, startups, and forward-thinking executives within larger organizations. We understand that traditional consulting firms can be cost-prohibitive, and lengthy projects don't align with the need for rapid decision-making. We also know that guessing never works.

JTBD Audience

Immediate Answers, Actionable Insights

Imagine being able to ask a question about your industry, customers, or optimizing your customer journey and receiving an immediate, data-driven answer. While that day is on the horizon, Practical Jobs-to-be-Done offers you the next best thing – digital tools that turbocharge your innovation process, allowing you to outpace your competition.

JTBD Audience

Benefits of Practical Jobs-to-be-Done Digital

Our do-it-yourself enablers and action plans will transform innovation into a utility within your organization. You can stop worrying about the process and focus on implementing solutions that add new value to your market. Here's what you can expect:

  • Speed: Accelerate your innovation process, getting ahead of the competition.
  • Predictability: Make decisions based on statistically valid data, reducing uncertainty.
  • Utility: Turn innovation into a seamless part of your organization's DNA.
  • Value-Centric: Implement solutions that create genuine value in your market.

Explore Our Offerings

Research Factory
Industry POVs
Journeys 2.0
JTBD Master Chat
JTBD AI Accelerators
JTBD Cheat Sheets
Research Factory

Qualitative Research Factory

My breakthrough AI prompting capability allows me to quickly develop a complete Jobs to be Done semantic model of your specific customers and market - replacing laborious and expensive qualitative research processes based on old-school thinking that's trying to support old-school business models.

6 Weeks + $100,000+

or

2 Days + < $4,000

Expect your innovation consulting partner to eat their own dog food πŸ•β€πŸ¦Ί and deliver services better, faster and more cheaply... like I did. 

"It's like an Innovation Center-of-Excellence on autopilot"

Industry POVs

Industry Points of View

Gain valuable insights into the value gaps in your industry, and how to exploit them. Imagine having a forward-looking view into your industry instead of the "Follow the Leaders" approach taken by the big analyst firms...on-demand!


Isn't it time for you to be the leader?

Journeys 2.0

Revolutionize Your Customer Experience with the Customer Journey 2.0 Toolkit

As this toolkit evolves and expands you will remain ahead of your peers and competitors, having them constantly guess at how you come up with insights that they couldn't, or ignored. You can learn more here, or complete the form below to get immediate FREE access.


JTBD Master Chat

JTBD Master Chat

Get started with the fundamentals of Jobs-to-be-Done and the AI enablers to accelerate them. Leveraging OpenAI's customer GPT capability, I've incorporated the prompts found in my Masterclass into individual custom GPTs so you can build Jobs to be Done models quickly, without having to know all the details.

JTBD AI Accelerators

Eliminating Jobs to be Done Interviews with AI

Why use AI to synthesize JTBD interview transcripts when you can simply generate the end result perfectly - without any interviews at all?


If you like to peek under the hood, and potentially make the changes you need to get your job done, the prompts offered in this masterclass are going to make very happy!

JTBD Cheat Sheets

Jobs to be Done Cheat Sheets

My JTBD Cheat Sheets have been used by thousands of practitioners over the years. Now they are all in one place.