Transforming Your Innovation Journey

20 X


10 X


Practical Solutions for Product Teams, Service Designers, Marketers Using Applied Jobs Theory

Practical Jobs-to-be-Done (PJTBD) is an innovation-focused consultancy led by Mike Boysen, a seasoned expert in technology and service design as well general problem-solving. With over 30 years of experience across various industries, Boysen has developed a deep understanding of customer needs, utilizing the Jobs-to-be-Done framework to ensure solutions are both innovative and aligned with customer demands. PJTBD offers services in innovation consulting, team coaching, and digital information products, aiming to bridge the gap between customer needs and product capabilities. Their commitment lies in partnering with clients to ensure a practical and impactful innovation journey

Digital Products offer resources and tools for streamlining innovation, providing in-depth industry insights and customer journey analyses to enhance product development.

JTBD Coaching guides teams in applying the Jobs-to-be-Done framework to their projects, enhancing problem-solving and customer-focused innovation.

Innovation consulting helps organizations develop new products and services, using a Jobs-to-be-Done approach to focus on customer needs to establish market leadership.

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