Transforming Your Innovation Journey

Practical Solutions for Product Teams, Service Designers, and Marketers Using Applied Jobs Theory

In today's rapidly evolving market, understanding and fulfilling customer needs is crucial for sustained growth and competitive advantage. Companies looking to drive predictable and practical innovation and enhance their offerings can benefit immensely from properly applied Jobs-to-be-Done (JTBD) innovation and growth strategy consulting, or do-it-yourself automated services.

Our proven approach focuses on identifying the underlying jobs customers are trying to accomplish and developing a value model that depicts - in detail - how the market of potential customers prioritizes success.  Knowing this allows businesses to tailor their products, services, and business models more precisely to meet these needs in a highly differentiated way. 

You will get actionable and asymmetrical insights from scores of market-prioritized customer success measures ... not dozens of sticky notes with ideas that almost always lead nowhere.

By leveraging JTBD insights, companies can uncover unmet needs, prioritize development efforts, and create solutions that resonate more deeply with their target audience ..

  • more quickly
  • more accurately
  • far less expensively

... and do it at scale!

Making your customers successful at their Jobs-to- not only boosts customer satisfaction but also drives loyalty and long-term profitability, ensuring that your company remains relevant and ahead of the competition - continuously.

The Consulting Difference

Features

Compare

PJTBD

Incumbent

Others

Cost

<50%

100%

5%

Time

4-6 weeks

4-6 months    

2 weeks

Research Volume

2 X +

1 X

Incomplete study

Ability to Adapt

✅

Requires expensive redo

❌

Modern Toolset

✅

❌

❌

Methodology Lifecycle

Continuous Improvement

Stagnant

Free-form

Consistent Modeling

✅

❌

NA

Ability to Scale

✅

❌

❌
Let's Talk

What Innovation Experts are Saying About our JTBD Masterclass

"I have had a look at Michael Boysen's Masterclass. It is really very good, so good in fact, that I am adopting the jobs-to-be-done prompts for my own fuzzy front-end of innovation work."

Dr. Graham Hill

Ex-Strategyn Customer-centric Innovator | Master Strategy Consultant

"This masterclass is not only a leading example of powering JTBD with AI, but also a leading example of how AI can completely change how you do business. Mike has spent a lot of time putting his prompts together, and getting access to his advanced thinking helped me design better prompts of my own. I can heartily recommend this course."

Jim Kalbach

Chief Evangelist @ Mural | Author The Jobs to be Done Playbook

"I had no idea about the length and specificity of the prompt instructions. I had been trying prompts composed a few sentences and always got back generic or incomplete results."

Steve

Product Mangement

"These are excellent examples of laser focused prompt engineering. I have quite a bit of experience in prompt engineering after intensive study and development experience, but I must say, you've taken both the depth and the thoroughness of these prompts to the next level. The quality and amount of information generated is certainly more than what I was able to achieve myself, despite repeated attempts in the same direction. Excellent work."

Matthew

Marketing

"I like the idea of combining the "ideal state" prompts to get to the problem-space statement with the "root cause" statements to help understand the context and the potential problems that could occur while doing the job. This could be a powerful way to use AI to get a big picture of the job, its outcomes, and its obstacles all within one project."

Brian Harris

Researcher / Strategyn

"I'm planning to leave my company and get back to being an entrepreneur. I don't want to build things that no one wants. To that end, I've been researching JTBD for the past year. I've been most impressed by ODI, but it's daunting. I ran across your name when reading Kalbach's Jobs to be done playbook. You appear to have real-world experience that I hope will give me a faster path to proficiency."

Kevin

Entrepreneur

"Getting things done quickly, these prompts can untangle dimensions we haven't thought of before. It can be a good value add if you know how to combine these with real-life data."

Sumit

Service Design

"Definitely that much of the work and effort in processing, aggregating, and detecting qualitative and quantitative data is transferred to artificial intelligence, effectively simplifying the process and freeing the professional to creative and non-repetitive work."

Stefano

Front-end of Innovation

What We Offer

Digital Accelerators will put a stop to your wondering why no one really teaches you how to do Jobs-to-be-Done. Wonder no more, I provide you with the tools you need to beat the incumbents at their own game.

Accelerators

My JTBD Coaching guides FEI and Product industry professions, as well as consulting firms, on applying the Jobs-to-be-Done framework using a structured approach based on PDCA. No more analysis paralysis.

Coaching

Innovation consulting (DIFY or DIWY) will help you achieve your desired innovation outcomes while maximizing knowledge transfer and leveraging emergent accelerators. Faster, More Accurately, Less Expensively.

Consulting

"Ready to Revolutionize Your FEI Product Development?

Join thousands of innovators who want to KNOW how to compete for growth quickly and inexpensively. Join Mike's Substack newsletter to keep up to date on the evolution of Jobs-to-be-Done and  the march toward getting your innovation outcomes early, without all of the theater.