Question 1

What does it mean to test a business idea?

Accepted Answer

To test a business idea means to check your idea against real evidence before you spend money building it. You break the idea down to the problem behind it, state what must be true, and run small tests that can prove you wrong. Then you decide to go ahead, stop, or change course.

Question 2

Who is this for, and who is it not for?

Accepted Answer

This is for VP-level leaders and above whose growth plan has stalled and who can change how the company works. It's not for buyers below VP level, anyone who wants another project that looks busy but changes nothing, or anyone who won't change course no matter what the evidence says.

Question 3

Do you build the product?

Accepted Answer

No, I don't build the product. I guide, and your team builds. I bring tools that speed the work, such as Venture Proof, and I tell you whether to go ahead, stop, or change course. Your people do the research, the interviews, the prototype and the product build, so your team owns what gets built.

Question 4

What is Venture Proof?

Accepted Answer

Venture Proof is a powerful, disruptive strategy-as-code engine. It builds and tests your strategy with code, so every step runs the same way and can be checked. It's in private Alpha and available only through advisory work. The Innovation Unpacked Mastermind course is a fully manual version of it that you can learn today.

Question 5

What is outcome-based JTBD?

Accepted Answer

Outcome-based JTBD, in the form I use, is an adapted, optimized version of outcome-based Jobs-to-be-Done. It's a way to study the job a customer is trying to get done. You map the job in steps, write the outcomes the customer uses to measure success at each step, and find which outcomes are important to the customer and still not done well.

Question 6

How is a Job Map different from a customer journey map?

Accepted Answer

A Job Map follows the job the customer is trying to get done, in order, without tying it to your current product. A customer journey map follows the customer's actions through your current touchpoints. The Job Map stays useful even when the product changes, because the job stays the same.

Get stalled growth moving again

Which one are you?

Strategy leaders

Marketing and CX

Founders

Practitioners

Venture Proof: Test the Strategy Before You Spend

The Enablers: learn to test your own idea

Module 1

Module 13

Innovation Unpacked Mastermind

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