Practical Jobs-to-be-Done (PJTBD) is an innovation-focused consultancy led by Mike Boysen, a seasoned expert in technology and service design as well general problem-solving. With over 30 years of experience across various industries, Boysen has developed a deep understanding of customer needs, utilizing the Jobs-to-be-Done framework to ensure solutions are both innovative and aligned with customer demands. PJTBD offers services in innovation consulting, team coaching, and digital information products, aiming to bridge the gap between customer needs and product capabilities. Their commitment lies in partnering with clients to ensure a practical and impactful innovation journey
Digital Products offer resources and tools for streamlining innovation, providing in-depth industry insights and customer journey analyses to enhance product development.
JTBD Coaching guides teams in applying the Jobs-to-be-Done framework to their projects, enhancing problem-solving and customer-focused innovation.
Innovation consulting helps organizations develop new products and services, using a Jobs-to-be-Done approach to focus on customer needs to establish market leadership.
""I have had a look at Michael Boysen's Masterclass. It is really very good, so good in fact, that I am adopting the jobs-to-be-done prompts for my own fuzzy front-end of innovation work.""
Customer-centric Innovator, Master Consultant
"I had no idea about the length and specificity of the prompt instructions. I had been trying prompts composed a few sentences and always got back generic or incomplete results."
"These are excellent examples of laser focused prompt engineering. I have quite a bit of experience in prompt engineering after intensive study and development experience, but I must say, you've taken both the depth and the thoroughness of these prompts to the next level. The quality and amount of information generated is certainly more than what I was able to achieve myself, despite repeated attempts in the same direction. Excellent work."
"I like the idea of combining the "ideal state" prompts to get to the problem-space statement with the "root cause" statements to help understand the context and the potential problems that could occur while doing the job. This could be a powerful way to use AI to get a big picture of the job, its outcomes, and its obstacles all within one project."
Researcher / Strategyn
""I'm planning to leave my company and get back to being an entrepreneur. I don't want to build things that no one wants. To that end, I've been researching JTBD for the past year. I've been most impressed by ODI, but it's daunting. I ran across your name when reading Kalbach's Jobs to be done playbook. You appear to have real-world experience that I hope will give me a faster path to proficiency.""
"Getting things done quickly, these prompts can untangle dimensions we haven't thought of before. It can be a good value add if you know how to combine these with real-life data."
"Definitely that much of the work and effort in processing, aggregating, and detecting qualitative and quantitative data is transferred to artificial intelligence, effectively simplifying the process and freeing the professional to creative and non-repetitive work."
Front-end of Innovation
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