I can take you on a unique qualitative and quantitative research journey - unlike any journey you've been on before. Why? Because until now the cost and time investment has been prohibitive for most companies below the Fortune 1000 - and that's just the way the incumbents want it. They invest nothing in the evolution or improvement of the JTBD framework like I do. Me and my team of extremely experienced practitioners are well-trained in the process of innovation - which means we are constantly helping you get your jobs done better, and better over time, so you can help your customers do the same.

Do you already have some data from another project that just isn't getting the job done? Does it happen to be Jobs-to-be-Done data (maybe ODI)? Well, we can show you exactly why it's not getting the job done, and also how to turn the situation around without a hefty reinvestment after a failed project.

The return on this incremental reinvestment will be incredible.

We are big believers in innovation. Go figure! To that end, we are marching forward to get you to your desired outcomes faster, and more cheaply. Imagine not having to do research at all? If you're paying attention to the world of artificial intelligence like we are, you may have asked yourself where this will go. We're on it and have already obfuscated/automated the entire process of qualitative modeling for JTBD research. What does this mean? It means no more up-front interviews that take weeks to complete and synthesize and can have a hefty incentive and constulting cost as well.  Ask around, everyone agrees - except the incumbents. 😉

I also like to advise start-ups and earlier stage companies who are caught up in the paradigms of venture capital and private equity - two industries that have created methods and workflows that contribute to their own problems ... low success rates.  I can help you abstract away the BS - I realize they don't know any better, but it's still BS - so you can learn how markets are really structured and evolve. Once you see this without all the bias assumptions, you'll never be able to unsee it. 

I created a community to give everyone a place where they know every topic will be founded in Jobs-to-be-Done logic. No matter what the problem, the framework simply works. I also collaborate with clients here in private spaces.

If you're interested in the evolution of this topic, this community will extend well beyond my blog, so I encourage yo to join (it's FREE), ask questions, contribute, and collaborate with like-minded innovators.

Or, you can check out our accelerators in the menu above.

My JTBD masterclass - Eliminating JTBD Interviews with Artificial Intelligence - is published here. For those of you who have heard of Outcome-Driven Innovation, well, this eliminates many of those tedious 84 steps. By next year, I predict all 84 steps will be gone. I share all of the prompts I use to construct value models for JTBD research.

No, I don't teach Jobs-to-be-Done. That skillset is going to perish once the entire process is automatic, and you get what they claim you get from ODI projects - answers to your strategic growth questions ... on demand.